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01 — DISPLAY
An immersive display
An expanded canvas for reading, streaming, and multitasking. Screen size, brightness, refresh rate, and crease performance remain unconfirmed.
A NEW FORM OF POSSIBILITY
Imagine what’s next.
Unfold the future.
What if your phone could move effortlessly between a device that fits in your hand and a more immersive big-screen experience? Explore our vision for the possibilities of foldable mobile design.
CONCEPT DEVICE
Designed for what’s next.
Independent concept project. Visuals are illustrative and do not represent an announced or released product.
01 / THE IDEA
One screen. More possibilities.
A foldable device is about more than making a screen bigger. It is an opportunity to rethink how work, creativity, and entertainment move naturally between different form factors.
From pocket-sized to immersiveExploring compact design and expanded-screen experiences
Every detail mattersHinge design, crease visibility, durability, and feel
Embedded concept visuals are illustrative artwork, not official images of an Apple foldable phone. Images are included in this file and can display offline.
02 / THE EXPERIENCE
Reimagined for everyday life.
These are the design questions that matter for future devices—not confirmed specifications for an Apple product.
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02 — MULTITASKING
More natural multitasking
Imagine reviewing documents, communicating, and creating side by side—with less friction as you move between tasks.
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03 — ENGINEERING
Precision folding
Hinge strength, opening feel, overall thickness, and long-term durability are essential challenges that need real-world testing.
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04 — CAMERA
Flexible photography
A different form factor could create new shooting angles and hands-free possibilities. Camera specifications and image quality are not being promised.
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05 — BATTERY
Battery life that keeps up
A larger display can bring greater power demands. Capacity, charging speed, and real-world battery life require verified testing.
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06 — MATERIALS
Materials and tactility
From metal frames to exterior finishes, thoughtful design balances visual quality, weight, grip, and scratch resistance.
03 / YOUR DESIGN
The next color is up to you.
Tell us in your own words which color you would love to see on a future phone. Submit your idea together with your email in the form below.
YOUR IDEA, YOUR WAY
What color would you choose?
There are no preset options. Describe a color, finish, or combination in your own words.
04 / STAY IN THE LOOP
Keep exploring.
Share your idea above to register your interest. This demo does not transmit form data to a server; a secure form service must be connected before launch.
Promotional concept · Terms apply
$300
Coupon offer information
This is a sample display of a potential $300 coupon offer. Issuance, eligibility, eligible products, expiry, and redemption rules must be confirmed and published by the campaign organizer. Submitting this form does not guarantee a coupon. This is not an official Apple offer.